I always tell people to “take the Bing challenge,” which is to use Bing as their default search engine for a week or a month and see how it works (and see how complex search engines are, and by extension how complex search engine optimization is). I’ve done it, but no one has ever done it on my suggestion.
Now Microsoft apparently thinks that Bing’s results are good enough, or close enough to Google’s, that they’re ready to get the average person to compare Bing and Google search results head to head.
Putting aside the abominable SEO issues on bingiton.com, I Binged it on. Of the five search results pages that I compared, Google won blind in three cases, and Bing won blind in two cases. So Google still comes out ahead.
The tests, however, were not really blind for me. I do hundreds of searches a day, so I get to learn how search engine result pages work fairly quickly for different types of queries. Google has a certain way of including news results; Bing has a certain way of showing image results (and of showing the wrong Quora page when searching for a specific person’s name).
I would like to know whether anyone else Bings it on and whether Bing actually wins for anybody.