Article about Limited Run in CNET:
“we started to experiment with Facebook ads… Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site… We built our own analytic software… only about 1-2 percent of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook… We built a page logger… The 80 percent of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.”
Funny how this apparent error on the Facebook benefits Facebook a lot by driving up advertising revenue, which is a crucial mission for them right now.
I wonder if there are any concurrent errors that benefit the advertisers.