… as someone who’s been [blogging] since 1998 and still does it every day, it’s difficult to ignore the blog’s diminished place in our informational diet.
… I used to keep up with hundreds of blogs every day and over a thousand every week. Now I read just two blogs daily… I check my RSS reader only occasionally, and sometimes not for weeks.
Blogging is an effective way to illustrate expertise, personality, and most importantly, thought process. The way product managers, UX designers, and other “non-technical” roles think, communicates their ability and culture fit. Resumes lack this entirely… blogging amplified peoples’ interest in me and helped market my expertise… blogging is an excellent vehicle to share ideas, expertise, and interests. It’s an evergreen resume… If you read my writing, you will know how I think. If you agree with my analysis and recommendations, you will trust my product decisions. If you disagree, then we shouldn’t work together anyway. Resumes fail to communicate any of this. I hope to never touch my resume again.