Normally google’s knowledge graph information appears in the upper right corner of a search results page:
I also frequently see it appearing at the very top of search results, pushing all the organic information down:
But here’s a new version of knowledge graph information appearing in search results that I had never seen until now:
I searched for original fairway to find out where my beloved local supermarket chain got its start. And I was surprised to see this information included directly in search results, in-line with the first result:
Headquarters: New York City Revenue: $810 million
While I assume this data comes from the knowledge graph, it’s also possible that this is a “smart answer” with information scraped from the ranking page, which is Wikipedia and which does include this information. I tend to suspect it’s not a smart answer, however, because the information was not relevant to my query.