Zappos gives me these four shipping options:
1-Business Day Shipping – FREE! Standard Shipping (4-5 business days) – FREE! Priority Mail (3 or more business days) – $7.00 2-Business Day Shipping – $15.00
So if I want to pay nothing, I can get it in one day. Or I could pay nothing and wait four or five days for it. And for those people who insist on paying for something that’s free, there’s the option to pay $15 for it to take twice as long, or $7 for at least three times as long.
I want to be a fly on the wall in the conference room where they come up with this.